With a mission to become the No. 1 brand for sports enthusiasts, Asics is determined to build the best equipment for athletes around the world. To accomplish this goal, its Japan-based research institute goes above and beyond to discover new ways to innovatively cross the finish line. Founded in 1949 as a basketball footwear company, Asics products might have evolved through the years, but its founding philosophy remains the same: a sound mind in a sound body. The phrase in Latin is what makes up the acronym ASICS (Anima Sana In Corpore Sano), and this basic principle remains to be a driving force behind a world-class running shoemaker.